Colton Ladner, a Southern Mississippi-based automotive enthusiast and lifelong Interco faithful, is the driving force behind Southern Show Offz. If you've been active on social media in the truck scene since 2010, chances are you've seen his builds. Colton's passion for trucks and Interco tires began in childhood, and he's been deeply involved in the community, founding the popular Southern Showoffz Truck Club, which boasts a significant social media following.

Over the years, Colton and his club members have become familiar faces at major car and truck shows across the Southeast. While he's an electrical designer by trade, building trucks is his true calling, a way to unwind and express his creativity. When asked about his favorite Interco tire, Colton emphasizes his love for them all, having rolled on nearly every tread pattern they offer, though the M16, IROK Radial, and Bogger are consistent favorites. His commitment to the brand is evident in his show-stopping, award-winning trucks that have showcased a wide array of Interco's legendary tires.